To mark 15 years of Shady Records, the label helmed by Eminem and Paul Rosenberg, our friends at Complex put together Not Afraid: The Shady Records Story, a half-hour documentary about the history of the label, featuring interviews with all of the major players, including Eminem, 50 Cent, Dr. Dre, and more. The friendly banter between Em and Rosenberg holds everything together, while the curtain gets pulled back on how consciously the Slim Shady persona was marketed, what they learned from watching the development of labels like Def Jam and how their team came together to make 50 Cent a superstar.

[via Complex]