Jeezy's approach on his seventh Def Jam album is signaled clearly by its cover and title. As ever, there's nothing seasonal about this snowman -- like the rapper proclaimed on previous album Church in These Streets, hustling is year-round, nonstop business -- and the first two volumes of Trap or Die were mixtapes served to the streets. Volume three, released six years after the first sequel, seems to carry the weight of a proper studio recording, not a mixtape, though Jeezy said "It ain't an album, it's a way of life." This way of life is loud at almost any volume, seemingly designed to sound imposing in every setting. Little sermonizing is involved, his pulpit evidently converted to a pallet for transporting product as he threatens and gloats. Three cuts produced by old associate Shawty Redd loom particularly large. Over bulky drums and baleful strings, Jeezy's gruff-as-ever voice is often layered, making it easy to picture his competitors looking up at him from the ground, stupefied, receiving a beat down with triple vision. The other tracks -- seven from D Rich, one or two each from a short roster that includes Mike WiLL Made It -- tend to be equally or only slightly less brutal in tone. Jeezy doesn't say much that deviates from previous ice-veined rhymes, but he attacks just about every track with intense focus and ferocity. Stern support from the slain Bankroll Fresh excepted, the guest appearances are extraneous.
AllMusic Review by Andy Kellman