2017 marks Taylor’s return to the limelight after three years of hiatus, silence and much public scrutiny.
She sent social media into a frenzy with cryptic posts and without much explanation ahead of the release of Look What You Made Me Do, the first single of reputation. A revamped image and sound set high expectations for the release of reputation, an album made of 15 highly commercial pop songs, pretty much destined to be radio hits.
The old Taylor is still recognisable on her very personal lyrics, but her sonority is far removed from her country roots. Of course, every artist is allowed to experiment new sounds, but that’s exactly where I believe Taylor got lost – most songs on the album could have easily been interpreted by any other artist currently on the charts.
I can understand the point she’s making by calling out her critics and tell her version of events on reputation, but there’s a fine line between that and give critics more food for thought. Who knows if the real her is actually what she portraits or how she’s portrayed in the media? It could all well be brilliantly mastered PR.
Going back to reputation itself, this is an easy listen album, without much depth and catchy lyrics that stick with you and become more gullible when you’ve listened to them a couple of times. It does its job of topping the charts and reinforcing the ‘queen of pop’ status extremely well, but the musicality is gone.
Don’t Blame Me, Delicate and New Year’s Day are probably the best tracks on the album. I’d give it a 3/5.