Best-selling Brazilian singer/songwriter Roberto Carlos is known as "the King of Latin Music." He has sold over 120 million records globally, and with his partner and co-writer, Erasmo Carlos, he has penned over three dozen Top Ten charting singles. Still active and successful in the 21st century, he initiated a major revolution in Brazilian music during the 1960s thanks to his fusion of Anglo-styled pop and rock and the second wave of Brazilian samba. His initial success coincided with the emergent youth movement in pop (started by the Beatles) that took over the world. Carlos was the leader of the country's Jovem Guarda. He was the host of the TV show that became a generic denomination of a musical style and what was a definitive change of face to the Brazilian phonographic market and of the very art of marketing itself (with the ...
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