b. 13 September 1902, Nebraska City, Nebraska, USA, d. 18 March 1971, Yorktown Heights, New York, USA. For some years Hayward worked as a publicist with United Artists in Hollywood and was for a time at First National where he contributed to screenplays. He also became a successful agent representing leading Hollywood actors. From the late 40s he turned his attention and boundless energy and enthusiasm to producing shows on Broadway. He was co-producer of Richard Rodgers and Oscar Hammerstein II’s South Pacific (1949), Irving Berlin’s Call Me Madam (1950), Harold Rome’s Wish You Were Here (1952), and in 1959 Jule Styne and Stephen Sondheim’s Gypsy and Rodgers and Hammerstein’s Sound Of Music. Despite the success of all these shows, especially the latter pair, Hayward’s next show, Berlin’s Mr. President (1962), was unexpectedly disappointing and he bowed out of the theatre. Concurrent with his stage work, he had also been active in films and in the late 50s produced for Warner Bros. Mister Roberts (1955), which was unsuccessfully nominated for the Best Picture Oscar, The Spirit Of St. Louis (1957) and The Old Man And The Sea (1958). Hayward’s second wife was actress Margaret Sullavan with whom he had a daughter, Brooke Hayward, who wrote a memoir of the family.