Wild Summer, Wow! throws together some of Creation's earliest singles, including excellent contributions from the Pastels, Biff Bang Pow!, and Revolving Paint Dream. As stated on the back cover, the singles from which these tracks came from were released in editions of 1,000, and by the late '80s, they were already fetching collector-scum prices. Prior to the label's massive success in the mid-‘90s due to Oasis, and even predating the label's status as a prime shoegaze outlet (via My Bloody Valentine, Swervedriver, and Ride), Creation was one of the rare labels you could rely on for quality pop singles. Not many of the bands during the label's onset in the mid-‘80s put out remarkable LPs, but the singles were pretty great and hold up many years later. Drawing inspiration from '60s acts like the Byrds, Love, and the Creation, much of this sounds like it could be a sequel to the Nuggets series of largely obscure bands.
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AllMusic Review by Andy Kellman