Denison Marrs' third full-length album, Then Is the New Now, continues the band's accessible indie rock sound akin to a cross between Stavesacre, Hum, and '80s alterna-pop. There's a definite air of maturity showcased on this ten-song disc, as the band has finally displayed remarkable pop craftsmanship while still keeping a bit of an edge. While their previous effort, World Renown for Romance, was a display of dreamy, enchanting, sunny afternoon tunes, this disc focuses more on Denison Marrs vocalist Eric Collins and his unique, infective voice. The band then throws in straight-up power pop tunes with pressing guitar leads that fade back on the verses so that Collins' vocals can once again come up front. Although a somewhat enchanting sound, it takes a cover tune to showcase the group at its best. The classic tune "Send Me an Angel" is catchy and dramatic, displaying the Denison Marrs sound perfectly. Although not as interesting as their last full-length, if it's pop success that they want, this album (along with the big national distribution through Word Entertainment) will no doubt help them along on their way.
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AllMusic Review by Kurt Morris