I Am Robot and Proud's debut record, The Catch, is 30 minutes of bubbling, melodic electronic pop that should have fans of Boards of Canada, Plone, or any electronic group that combines the low-key technological approach of Kraftwerk with the songwriting skills of first-rate pop musicians running to their local music stores with glee. Not that you will likely find it there, because Catmobile is a tiny label and I Am Robot and Proud is far from a household name, even to electronica buffs. Sad but true. The mastermind behind I Am Robot and Proud is Shaw-Han Liem, and he has an unerring ear for perfectly lovely melodies. Every song on the album possesses one, the title track and the pulsing "The Heart of Things" perhaps being the catchiest. It is the kind of record that will make you feel good, the kind of record that refutes the silly argument that electronic music has no soul. The Catch is the soul of Shaw-Han Liem, captured by machines and spooled out in sparkling glory. Do whatever it takes to track this disc down and file it next to Kraftwerk and Boards of Canada with pride.
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AllMusic Review by Tim Sendra