Roscoe Dash

Ready Set Go!

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Previewed by the hit club track “All the Way Turnt Up!” featuring Soulja Boy Tell ‘Em, Ready Set Go! is Atlanta pop-rapper Roscoe Dash’s debut album, although at nine tracks, it’s arguably an EP. That’s fine, as he’s a party rapper with a nasal, love-it-or-hate-it delivery that’s always recorded in layers, as if there were 20 Dashes per track, whining and echoing as far as the ear can hear. It’s gimmicky, but the Soulja-Boy-from-the-future shtick -- Dash sports a Mohawk, so apparently he’s “futuristic” -- works well on pure and simple party starters like “Turnt Up!” plus the title cut, both of which are produced by the album’s secret weapon, Ke on the Track. Ke sounds like Timbaland’s best student on the “Indian Flute”-like “Ready Set Go,” and if it wasn’t for the memorable melody he lays on “I Be Shopping,” the brand-listing, product-positioning cut would have no appeal past mall rats. Overall, this is for the hook-loving teens, or more likely, pre-teens, who will no doubt feel dangerous when Dash drops a cuss word or racial epithet, both of which seem shoehorned into these songs for more hip-hop authenticity.

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