Sting

Pleasure

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Not to be confused with the pop-rock innovator who sang lead with the Police, this Sting is an obscure soul/pop trio of the late '70s. ABC Records, which was home to Rufus & Chaka Khan and the Dramatics at the time, signed the part-male, part-female trio in 1978 and released its Pleasure LP that year. The record received very little attention, but those who did manage to hear it found Sting to be a likable soul/pop trio with an obvious appreciation of the northern R&B of the early '70s (especially Detroit R&B). Although Pleasure came out during the disco era, "Can I Get It (When I Want It)," "Best Friend," and other tracks sound like they could have been recorded around 1971-73 instead of in 1978. The title song, in fact, isn't unlike something the Undisputed Truth would have done in the early '70s. One can speculate on the reasons why this LP -- which isn't fantastic but is certainly decent -- bombed commercially. Perhaps ABC didn't give it enough promotion, or perhaps the R&B radio programmers of 1977 resisted the LP because they found parts of it to be too early '70s-sounding. At any rate, Pleasure died a quick death. It didn't take long for the LP to go out of print, and when ABC Records folded, it became next to impossible to find.

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