In 2000, Philippine record company OctoArts/EMI released Memories Are Cheap: The Best of Truefaith, 1993-2000, a collection of songs recorded by Philippine soft rock band Truefaith for the label on five albums between 1993 and 2000. The album also contains two previously unreleased tracks, "Kung O.K. Lang Sa 'Yo" (If It's O.K. for You) and "Minsan (Lang Ako Umibig)" (Sometimes [I Only Love]). True Faith's sound is based on a blending of easy melodies with soft acoustic rock arrangements. Easy listening music is very popular in the Philippines, and Truefaith has found a sound that appeals to a wide range of people here. It would be wrong, however, to call True Faith's music light and fluffy, as the band manages to achieve a variety of interesting things within the soft rock context. The strong songwriting, done by various members of the band, also helps immensely. The album starts with "Alaala," one of True Faith's biggest hits and a song that characterizes the band's sound. It starts with a drum kick and a pleasant acoustic guitar chord progression, topped by a pretty keyboard line. The vocalist enters on a smooth, mellifluous melody, and the chorus is augmented by imaginative backing vocals. The band's music can also be intelligent, as heard on "Perfect" and "Alam" (To Know), both of which contain penetrating, Bruce Hornsby-like piano work. True Faith also explores a contemporary jazz ambience on "How Much I Feel," which contains syncopated keyboard playing and near-falsetto, Michael McDonald-type singing. The band rocks out on "Shotgun Baby Bang! Bang!," which features some hard-edged guitar work. Mostly, though, the band's sound is soft and acoustic, as heard on the beautiful and tender "Hi." There are many fine moments to be found on this album.
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AllMusic Review by David Gonzales