Jerad Finck

Jerad Finck

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Spokane-based singer/songwriter Jerad Finck may be an indie artist, but he is anything but an alternative one. With the deterioration of the major labels, even mainstream pop/rock performers like this are pretty much on their own. Finck aims toward an imagined mass pop audience with his aggressively hook-laden songs, in which singable choruses are never more than a measure or two away. In his breathy tenor, he sings of romance -- often of romance that isn't working out -- but love is not his real concern. The lyrics are just props hung on the tunes, which are aiming to catch the ear and linger in the memory. Even before he covers "Paperback Writer," Finck displays Beatlesque tendencies, with "Carry the Weight," for instance, in a folk-pop "I've Just Seen a Face" mode. Even without a major-label push, this is music that easily could be licensed to TV shows or used in commercials. It's as catchy as it is weightless.

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