Golden Classics

1910 Fruitgum Company

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Golden Classics Review

by Steve Leggett

1910 Fruitgum Company not only were instrumental in creating what came to be known as bubblegum pop, they eagerly embraced it with songs like "Bubble Gum World" and sugary compositions like "Goody Goody Gumdrops." Now that time has let the dust clear somewhat, it should come as no surprise that the anonymous Company were masters of simple, mindless, infectious, and irritatingly addictive pop. This collection has all you'll need, including the hits ("Simon Says," "Gumdrops," and the plaintive "1, 2, 3 Red Light"), as well as some interesting album tracks like "Special Delivery," a passable stab at Bob Dylan's "Mighty Quinn," and "The Train," which moves into Box Tops, even Motown, territory. In the end, 1910 Fruitgum Company didn't try to be anything more than what they were, a pop concoction with massive singles sales thanks to folks who liked things sticky sweet, simple, and with a sledgehammer beat you couldn't miss if you tried.

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