Robert Goulet's material during the late 1960s includes songs that will be most popular with fans of Ultra Lounge-style crooners. And his 1969 album Both Sides Now is no exception. The title track is a wonderful confession that a singer, so identified with testimonials to romance, is too attracted to the trappings and myths of love: "I've looked at love from both sides now. From win and lose. And somehow it's (the) illusions I recall. I really don't know life at all." Along those lines, the album is a mature (but somewhat upbeat) look at the complexities of loving and losing, as demonstrated by the song titles: "How Small We Are, How Little We Know," "Those Were the Days," and "I'll Catch the Sun." Both Sides Now is Goulet's most romantic album because it captures the longing for an idealized love rather than uncomplicated declarations of fidelity and happiness of "What a Wonderful World" and "Woman, Woman" on his previous release, 1968's Woman, Woman. Listening to the two of the albums that ended the decade for Goulet has a similar effect as listening to Bobby Darin's conceptual Love Swings: love is complicated.
AllMusic Review by JT Griffith