MuchMusic, pretty much Canada's version of a pre-reality show-era MTV, continues its Big Shiny Tunes series with Vol. 9. Many of the hits and bands that were no doubt gracing many a television set, radio dial, and personal mix CD circa 2004 are present and accounted for. The album does a decent job of covering the main rock genres of the time, but overall is not entirely dissimilar to any other type of modern rock hits compilation that was released around the same period. From the retro-rock of the Killers to punk revivalists Yellowcard and blink-182 to the garage rock attitude of Jet and the Hives, this collection will mostly appeal to Canadian teens who haven't the patience to burn their own favorites albums or to those adults hip with youth culture but whose kids won't let them listen to their personal records. Canadians are singled out as the main audience since, well, many outside the country won't even know what MuchMusic is, let alone some of the Canadian bands highlighted, like Thornley, Billy Talent, Pilate, and yes, even the Tea Party. But then again, this becomes a plus to Big Shiny Tunes that many comparable records can't boast -- the potential for introduction to new music is rather high among non-native listeners than simply a rehashing of Top 40 rock songs already ingrained in the mind of even the most casual listener. By skirting the edge of being just another déjà vu record -- and if hit song compilations are your bag -- MuchMusic brings the rock on an album worth more than just another Now That's What I Call Music.
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AllMusic Review by Corey Apar