Joe López

A.B. Quintanilla III Presents Joe López

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AllMusic Review by Evan C. Gutierrez

Tejano innovator Joe López meets up with Texas-based urban Latino super-producer A.B. Quintanilla like cold and warm fronts colliding on 2004's A.B. Quintanilla III Presents Joe López. Having mapped the crossroads where pop music and folkloric traditions like cumbia and Tejano meet, Joe López has earned himself a name as one of the Mexican-American community's most creative musical voices. A.B. Quintanilla, after cutting his teeth alongside his superstar sister Selena, has used his expertise and name recognition to bring artists otherwise wandering in obscurity to national attention. López's pleasant, endearing vocal style and talent for songcraft shaped by Quintanilla's talent for fusing the contemporary with the traditional make for a record that is both mature and modern. Though the music is still sensitive and laid-back, there is a hip sensibility that catches and holds the listener's attention. The result is no doubt not only the successful and fresh presentation of a brilliant artist, but also the further establishment of A.B. Quintanilla as a force in the Latin music industry and a name brand in an ever-growing marketplace. A.B. Quintanilla III Presents Joe López is an enjoyable record, and forecasts a Quintanilla storm gathering on the horizon.

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