Spice Girls

Who Do You Think You Are

Composed by Matt Rowe / Richard "Biff" Stannard / Spice Girls

Song Review by

By the time this was released as a single from their multi-platinum set Spice, they were becoming less known for their pop chops and more known for their cheeky presentation. Who cares, the music is good to great and "Who Do You Think You Are" is one of their strongest and underrated songs. From the top to the bottom, this is just a sexy song. With all of the oohs and ahhs it has to be. But it's all about that. It's a cautionary tale about the bumptious superstar life, much like the Temptations' 1971 classic "Superstar (Remember How You Got Where You Are)." While that's a sly statement, it's probably hard to detect under the thumping disco-styled beat and exciting atmosphere displayed here. Although a few of the gals deftly trade lines in a wry manner, the star of the show has to be Mel C. Every time she's featured prominently, her breathy and sexy vocals on the bridge really sell this. The writers and arrangers seem to have gotten this because they go back to the bridge not once, not twice, but three times, and she nails it every time. Near the song's end, Mel C. reprises the "Swing it, shake it, move it, make it," lines with enough heat to make a monk horny. "Who Do You Think You Are" also showcases their smooth harmony. Although this hearkens back to the late-'70s disco style, the retro fills are discreet and not ornate. This made a great, inciting video, too. "Who Do You Think You Are" is proof that the Spice Girls often had more savvy distilling different genres and styles than their American counterparts.

Appears On

Year Artist/Album Label Time AllMusic Rating
Spice 1996 Virgin EMI
No Image 1997 Alex 3:44
Big Mix '97 1997
Various Artists
Virgin 4:04
Smash Hits Summer '97 1997
Various Artists
EMI Music Distribution 3:42
Festivalbar '97 1997
Various Artists
Mercury 3:42
Hits Zone '97 1997
Various Artists
Polygram 3:45
Now Dance '97 1997
Various Artists
Who Do You Think You Are 1997 EMI Music Distribution / Virgin 3:44
No Image 1998 EV Classics
Mama, Pt. 1 1998 EMI Music Distribution 3:44
Live at Wembley 1998 Virgin
No Image 1998
Various Artists
EMI Music Distribution
Goodbye: Greatest Hits '99 1998 4:02
Girls Night Out [Telstar TV] 1999
Various Artists
Telstar TV Records 3:43
The Best Party Megamix in the World Ever 1999
Various Artists
EMI Music Distribution 3:38
Spice Girls in America: A Tour Story [Video] 1999 Virgin
Now: 1997 1999
Various Artists
Virgin/EMI 3:44
Fat Pop Hits 1999
Various Artists
Global TV 3:42
Hot Pop 2000
Various Artists
Universal International 3:43
Spice/Spiceworld 2004 Virgin 4:00
Now That's What I Call No. 1's 2006
Various Artists
EMI Music Distribution 3:42
Greatest Hits 2007 Virgin 3:45
The Best Dance Album in the World...Ever! [2009] 2009
Various Artists
EMI / Virgin 3:43
Now That's What I Call Comic Relief 2011
Various Artists
Virgin 3:44
No Image
Various Artists
Embassy of Music 4:00
blue highlight denotes editor's pick