By the time this was released as a single from their multi-platinum set Spice, they were becoming less known for their pop chops and more known for their cheeky presentation. Who cares, the music is good to great and "Who Do You Think You Are" is one of their strongest and underrated songs. From the top to the bottom, this is just a sexy song. With all of the oohs and ahhs it has to be. But it's all about that. It's a cautionary tale about the bumptious superstar life, much like the Temptations' 1971 classic "Superstar (Remember How You Got Where You Are)." While that's a sly statement, it's probably hard to detect under the thumping disco-styled beat and exciting atmosphere displayed here. Although a few of the gals deftly trade lines in a wry manner, the star of the show has to be Mel C. Every time she's featured prominently, her breathy and sexy vocals on the bridge really sell this. The writers and arrangers seem to have gotten this because they go back to the bridge not once, not twice, but three times, and she nails it every time. Near the song's end, Mel C. reprises the "Swing it, shake it, move it, make it," lines with enough heat to make a monk horny. "Who Do You Think You Are" also showcases their smooth harmony. Although this hearkens back to the late-'70s disco style, the retro fills are discreet and not ornate. This made a great, inciting video, too. "Who Do You Think You Are" is proof that the Spice Girls often had more savvy distilling different genres and styles than their American counterparts.