Spice doesn't need to be original to be entertaining, nor do the Spice Girls need to be good singers. It just has to be executed well, and the innocuous dance-pop of Spice is infectious. None of the Girls have great voices, but they do exude personality and charisma, which is what drives bouncy dance-pop like "Wannabe," with its ridiculous "zig-a-zig-ahhh" hook, into pure pop guilty pleasure. What is surprising is how the sultry soul of "Say You'll Be There" is more than just a guilty pleasure, and how ballads like "2 Become 1" are perfect adult contemporary confections. The rest of the album isn't quite as catchy as those first three singles, but it is still irresistible, immaculately crafted pop that gets by on the skills of the producer and the charisma of the five Spices. Sure, the last half of the album is forgettable, but it sounds good while it's on, which is the key to a good dance-pop record.
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AllMusic Review by Stephen Thomas Erlewine