Still riding high years after the success of "Green Onions," Hip Hug-Her is another 11-song solid session of Southern soul delivered by one of the best bands in the business. In an attempt to appeal to the up-and-coming mod movement, the cover features an alluring model flanked by fashionable faceless people. But not to judge the album by its cover, Hip Hug-Her finds the group diving deeper into soulful territories, no doubt aided by the addition of bassist Duck Dunn to the fold. The title track is clearly one of the stronger cuts on the album, but other tunes such as the midtempo Motown anthem "Get Ready" and the group's interpretation of "Groovin'" make this one of the strongest full-lengths in the Booker T. & the MG's catalog.
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AllMusic Review by Rob Theakston