Shock Jocks were DJs that were intent on shocking their audience with their outrageous brand of humor. Since their personality was more important than the records they spun, it was perhaps inevitable that they would release their own records spotlighting their humor -- the prank phone calls, skits, jingles, and song parodies that made up their show. These records began appearing in the '90s, and usually were popular within local markets, where the DJs had loyal followings.