B.B. King left his longtime label home, RPM/Kent Records, in the early '60s and signed to ABC-Paramount. But RPM/Kent retained many unreleased King masters, and over the years the company released them, thus forcing King to compete with himself. The most successful of these releases was "Rock Me Baby," a blues King wrote with Joe Josea and recorded in about 1958. The lyric is a basic plea for sex -- "Rock me all night long" -- while the music provides a blues structure that allows King room for biting guitar work. "Rock Me Baby" was released as a single on Kent in the spring of 1964 and climbed into the Top 20 of the R&B charts and the Top 40 of the pop charts, making it King's biggest crossover hit yet and his most successful pop record until the appearance of "The Thrill Is Gone" five and a half years later. That exposure helped the song become a blues standard, one that was played by many guitarists. Probably the most radical restatement of "Rock Me Baby" occurred on June 18, 1967, when the Jimi Hendrix Experience played it at the Monterey International Pop Festival. Hendrix speeded the song up considerably and thoroughly rearranged it, introducing radically different guitar playing that made "Rock Me Baby" a showcase for his unique talents. The performance was recorded and initially released in 1970 on the album Monterey International Pop Festival, which "Hendrix" shared with Otis Redding. The song also has been a favorite for such rock guitarists as Johnny Winter and Hot Tuna's Jorma Kaukonen, and has been recorded by a variety of blues performers. For many, the song, which is nearly a generic blues, is used merely as a format to which they add traditional blues lyrics and their own instrumental embroidering.