"Isn't It Time" starts out innocently enough but quickly explodes into a showcase for John Waite's underrated talents as a powerhouse vocalist; the song catapulted into the Top 40 in 1977. Straddling the lines that were drawn in the late '70s between hard rock, glam, power pop, and the burgeoning new wave, the Babys tackled it all, but "Isn't It Time" itself is big, old arena rock. Oddly, it is one of two songs on the band's sophomore effort, Broken Heart, which wasn't penned by a Baby. Beginning with a gentle vocal accompanied by a tinkling piano and strings, the song shifts abruptly into a big stage strutter, complete with female background vocals by the Babettes. The girls provide the "female" voice in the story of a guy who resists the temptation to fall in love, but, by the song's end, he's surrendered, with a little urging from her, of course. A descending horn line fills in for the road sign, "Caution, love approaching." Sure it's retro, but as a timepiece it wears well. The fashionably androgynous Babys and their love song-lite went over big with teenage girls, but throughout 1977, people of all stripes were no doubt falling in love to the tune of "Isn't It Time" as the Babys were a ubiquitous presence on the concert circuit.