Warner Bros. wasn’t happy with what Eric Clapton gave to them for his first album on the label so they brought in songwriter Jerry Williams and a couple of corporate producers to rescue the project. Together they manufactured this #1 hit for Clapton, helped greatly by a slickly produced, television-friendly video of the song. Forever Man is pleasant without being much more than that. There’s a little bit of up-tempo blues hinted in Clapton’s vocal, but really, Forever Man is a product more driven by the skills of the producer than by the inspiration of the artist. If you look at the video you may notice former Blues Brothers band member and legendary session musician Donald “Duck” Dunn standing next to Clapton, looking really, really bored.