Number 22 on BMI's list of the most played 100 songs on television and radio of the 20th century, "Cherish" remains a classic of the era, and is still to this day played at countless weddings and anniversaries. Written by Association member Terry Kirkman, the song was strongly inspired by the Righteous Brothers' "You've Lost That Lovin' Feelin." This song contains a similar tempo and stately grace. The movement in the harmonic changes also have a palpable big-band jazz influence as well, and this surely comes from Kirkman's Stan Kenton leanings. Sweet and sentimental, the lyrics have a quality that is easy to relate to, indeed was part of its appeal. Although the song had a three-week run at the top spot on the pop charts, it almost didn't come out as a single. Producer Curt Boettcher, feeling that the long running time (3:30) would discourage radio play, put down the incorrect, shorter time of three minutes even on the label, and that did the trick, sending the group on a brief but satisfying run in the Top 40 charts.