The story of Bristol, England-based Send No Flowers is a prime example of the ruthlessness of the music industry. With the original name of Agent Orange, Steve Rendell (guitar), Dominic Gearon (bass), Matt Bradbury (vocals), Scott Leach (guitar) and Tom Broman (drums) formed the band in 1994 with a desire to introduce some originality to their local music scene. They moved collectively into a Bristol farmhouse in order to forge a coherent rock identity. Over several months the band worked on new material that owed a great deal to Seattle grunge bands such as Alice In Chains and Pearl Jam. The resulting demo achieved the desired results - they piqued the interest of the rock press and one of their tapes attracted a rave review from rock paper Kerrang! They built a steady following through touring, finally signing to EastWest Records, and work began on the sessions that formed their debut, Juice. While the grunge references were unmistakable, the band had managed to take the Seattle sound and create something of their own design. The songwriting was accomplished, with the crowning glory coming in the form of the self-indulgent ‘Fireman’, an eight-minute orgy of intense melody, stirring strings and sublime choruses. Having presented the UK rock scene with one of the outstanding releases of the year, the band’s fortunes took a downward turn. The album failed to sell, and they were unceremoniously dropped by their label and subsequently broke up - and no one sent flowers. Various members resurfaced as Shineola but the resurrection was very short-lived.
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