Singer/songwriter Sarah Atereth moved from her native Denver to study at Columbia University in New York. She became involved with dance and studied voice. In order to record and release Beguile, her first album, she set up her own label (also called Beguile) and did as much as possible on her own terms. A club mix of the album's "You Wouldn't Know How" reached number three on DJ Times' National Dance/Crossover chart.
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