Prince Royce is a bachata singer from New York with an urban style who broke into the Latin pop mainstream in 2010. Born Geoffrey Royce Rojas in the Bronx, he is of Dominican heritage. In association with producer Andrés Hidalgo and 2Strong Entertainment, Royce made his full-length album debut with Prince Royce in 2010. Released on Top Stop Music, the label of New York salsa legend Sergio George, the album was well received by bachata fans, and the 20-year-old singer was compared favorably to Aventura, Xtreme, Bachata Heightz, and other urban-oriented acts from New York. A bilingual version of the Ben E. King standard "Stand by Me" was released as the lead single and became a smash hit, breaking into the Top Ten of the Billboard Latin Songs chart. "Corazón Sin Cara" was also released as a single.
Royce returned in 2012 with his sophomore album, Phase II, which included the singles "Las Cosas Pequeñas," "Incondicional," and "Te Me Vas." The album reached platinum status, peaking at number 16 on the Billboard 200 with over 100,000 copies sold. In 2013, Royce released his third full-length, Soy el Mismo, featuring the singles "Darte un Beso" and Te Robaré." Also showcased on the album was the track "Already Missing You" with guest vocalist Selena Gomez. In 2014, Royce released "Stuck on a Feeling" featuring Snoop Dogg, which would appear on Double Vision, his first album sung primarily in English. It landed a year later with Jennifer Lopez, Tyga, and Kid Ink on the guest list. A tour with Ariana Grande and a role on the live musical The Passion followed. He returned with his fifth studio LP, the aptly titled FIVE, in 2017. The album hit number 25 on the U.S. Billboard 200, and topped the Latin charts. The single "El Clavo" appeared in 2018, followed a year later by the Manuel Turizo collaboration "Cúrame."