In early 2000, singer Paul Martin made his first impression on the national consciousness through a television show, Making The Band, screened by the ABC channel, which was a fly-on-the-wall look at the making of a boy band, O-Town. The band and the show were created by entrepreneur Lou Pearlman. When Pearlman dreamed up a new concept, a country boy band, he moved Martin into co-lead singer spot with the new group. Pearlman also hired Jesse Littleton, Michael Martin (Paul’s brother), Todd Sansom and Daniel Cahoon. The new band was named Marshall Dyllon, and Pearlman immediately persuaded a friend, Kenny Rogers, country superstar and owner of Dreamcatcher Records, to record an album with the quintet. The band’s style, repertoire and physical presence were designed to appeal to the younger elements in the country music audience, with songs including ‘Live It Up’ (their first single), ‘She’s Like A Child’ and ‘Enjoy The Ride’. With tightly arranged and sung harmonies, the band was much more pop than country, but failed to cross over to either market and disbanded shortly after the release of their debut album.