The versatile voice of Loretta Holloway can turn on a dime. One moment it's pure musical theater, the next it's almost operatic, and the next it's bluesy and raw. In an age of manufactured pop tarts and starlets, Holloway stands out for her rich, authentic, and powerful sound. People can't help but love it. According to the singer, public demand is the main reason why she's still in the business. (She originally didn't intend to pursue a career in music.) Some, however, would probably call it fate.
Holloway moonlighted as a jazz singer while in college, fell in love with the stage, and moved to Chicago where her dynamic, heartfelt cabaret act quickly won over the local music scene. Soon it was time to make a move on Hollywood. Small successes such as appearances in Miller commercials and solo performances at L.A. lounges led to larger ones. Holloway recorded the theme song for John Woo's film Blackjack, which starred Dolph Lundgren. She began to appear on bigger and better stages in the U.S. and around the world, and eventually settled in Las Vegas. There she released her first album, titled Loretta Holloway...Quietly, to much critical acclaim. The album features several classics, such as "Ol' Man River" and "Can't Help Lovin' Dat Man," along with lesser-known songs such as "Strange Fruit." Production on the album is simple and backing instruments are limited to piano and the occasional bass line.
The singer made a prodigal return to South Carolina in the first part of the new millennium. She commemorated the event by staging a special concert and recording a live video. She continues to tour frequently in addition to lending her talents to various charity organizations, including Golden Rainbow and AFAN. Holloway can be heard on various compilations, including Totally Wired, a popular compilation released by the U.K. label Acid Jazz.