Juice WRLD delivered introspective lyrics atop melodic production, echoing Travis Scott and Post Malone. Reflecting a wide range of stylistic influences, he blended R&B instrumentation, dreamy beats, and even indie rock melodicism into a heady, emotional amalgam on his heartsick 2018 debut Goodbye & Good Riddance.
Lil Durk and Chief Keef, Higgins began recording as Juice TheKidd, a moniker derived from his haircut, which resembled 2Pac's in the film Juice. His early tracks were all posted online, leading up to 2017's Juice WLRD 999 EP. Produced by Nick Mira and Sidepce, the set included the singles "Lucid Dreams (Forget Me)" and "All Girls Are the Same." Both tracks would also land on his official debut full-length, Goodbye & Good Riddance (Interscope), which peaked at number 15 on the Billboard 200 upon release in May 2018. In January 2019 Higgins issued the single "Robbery" ahead of the arrival of the full-length A Death Race for Love, which was released later that March. Death Race shot to number one on the Billboard 200 and was soon certified gold.
He followed with high-profile collaborations with Ellie Goulding ("Hate Me"), Benny Blanco ("Graduation"), BTS ("All Night"), and YoungBoy Never Broke Again ("Bandit"). In 2019, the latter track joined "Lucid Dreams" as the rapper's second Top 10 hit.
On December 8, 2019, Higgins suffered a medical emergency at Chicago's Midway International Airport and died. He had just turned 21. At the time of his death, he had three singles in the Hot 100 and both official LPs in the Top 100 on the Billboard 200.