Singer/songwriter Jorge Luis was born in New York from Puerto Rican parents. He took the first step to pursue a singing career while participating in the Harlem Boys Choir. After being captivated by Latin rhythms, especially Salsa, Jorge Luis started composing and arranging his own music. Soon after meeting Jellybean Benítez, the artist signed up to H.O.L.A. (Home of Latin Artists), releasing 1998's Ayer.