Formed in Stockholm, Sweden, in 1987, hard rock sextet It’s Alive comprised Max Martin (b. Martin Sandberg; vocals), Per Aldeheim (guitar), Kim Björkegren (guitar), Peter Kahn (bass), John Rosth (keyboards) and Richard Eversand (drums). Describing their sound as ‘rock with funk influences’, the band grew up listening to dramatic bands such as Kiss and the Sweet. That influence was much in evidence on their breakthrough 1993 single, ‘Sing These Blues’, which, like other releases, arrived in packaging shot by internationally acclaimed photographer Lennart Nilsson. The concurrent debut album, Earthquake Visions, was released on producer Denniz Pop’s Cheiron Records (later through Music For Nations in the UK) and saw them garner further critical support, including nominations for a Swedish Grammy plus Album Of The Year and Best Breakthrough Act in the country’s Zeppelin awards. In its wake, they commenced touring engagements with Kingdom Come, establishing themselves as one of the most genuinely innovative bands working on the Scandinavian hard rock circuit.
Martin’s songwriting nous and pop leaning ultimately spelt the end for the band, and he was contracted by Pop to work for Cheiron as a writer-producer. He went on to become one of the most successful songwriters of the late 90s, penning hits for Britney Spears, the Backstreet Boys, Bon Jovi and Celine Dion.