Both a producer and musician, this artist has since the '90s blended his talents on a series of indie rock and alternative country releases by a variety of performers. Slow River was the name of George A. Howard's first independent record company, not an accurate moniker if meant to describe his own flow into the record business. Within two years he had gotten a collaborative venture going with Rykodisc, one of the biggest independent labels in existence and one of the first to enter the realm of digital repackaging and reissue campaigns.
By the end of the '90s, Howard had become president of Rykodisc, introducing a series of fine new artists including Kelly Joe Phelps and the Slip. Often associated with the Boston music scene, Howard is a regular lecturer at institutions such as the Berklee College of Music, pioneering a much-needed and only recently expanding focus on the study of music business practices. Howard's first book on the subject is titled, appropriately enough, Getting Signed! An Insider's Guide to the Record Industry. As a player, Howard lays down tracks on acoustic stringed instruments including Dobro and banjo.