Farina became the second Colombian artist signed to Jay-Z's Roc Nation label after Shakira. Farina Pao was born in Medellin, Colombia in 1986, and went on to become a pioneer of urban music in her native country. She first rose to fame as a contestant on The X Factor in 2005, and the following year she released her debut record, Yo Soy Farina, which was heavily indebted to her biggest influence, dancehall. In 2011 she embarked on a career in acting, starring in the Colombian television series Tres Milagros, where she played the character Milagros "Nikita" Cruz. Her acting debut was honored at the TV y Novelas Awards in Colombia, where she was nominated in the Best Actress and Revelation of the Year categories. She released her sophomore record, Del Odio al Amor, in 2012. The album featured 12 songs composed by Farina and produced by DJ Lago. "Pongan Atención" was released as a single and became a hit, raising her profile further. In 2013, she received the Best Colombian Artist Award at the Mi Gente TV Awards. In 2017, Farina was signed to rapper Jay-Z's Roc Nation label and began work on her third record, Mejor Que Yo, with production help from Wyclef Jean (Shakira, Whitney Houston). That same year, she released the single "Mejor Que Yo," produced by the duo A&X (Akon, Don Omar).