With the notable exception of Take That, East 17 were the most successful teen-oriented dance-pop band in Britain of the early '90s. Led by songwriter Tony Mortimer, the group initially tried to emulate American rap and hip-hop, before settling down into a commercial fusion of new jack R&B, hip-hop beats, rap, and pop melodies. The stylish, accessible blend of dance music, plus the group's boyish good looks, made East 17 into a teen pop sensation. Occasionally, the band achieved some credibility from dance circles when they convinced remixers to reshape their infectious singles, but for the most part, East 17 was a decidedly adolescent -- and decidedly British -- phenomenon, scoring a number of hit singles during the early and mid-'90s, before Brit-pop captured the attention of the majority of British teens.
Tony Mortimer (born Anthony Michael Mortimer, October 21, 1970), Brian Harvey (born Brian Lee Harvey, August 8, 1974), Terry Coldwell (born Terence Mark Colwell, July 21, 1974), and John Hendy (born Jonathan Darren Hendy, March 26, 1971) -- East 17 were formed in London in 1991. Taking their name from their local London postal code in Walthamstow, the group began their musical career by imitating American rap outfits, eventually finding inspiration from urban soul and dance music as well. By 1992, their demo tapes had made their way to London Records, where Tom Watkins -- an A&R instrumental in launching the careers of the Pet Shop Boys and Bros -- signed the band in April of 1992. In August of that year, the group's debut single, "House of Love," was released and it shot into the British Top Ten, selling over 600,000 copies by the end of the year. It was quickly followed in 1993 by their debut album, Walthamstow, which became a hit, despite being panned by critics.
East 17 was very popular throughout Britain, and managed to gain a following in Europe, as well. Steam, the band's second album, was a hit upon its release in 1995, but it wasn't quite as popular as their debut, largely due to the shifting musical tastes of the U.K. As the country gravitated toward guitar rock and electronic music, East 17's dance-pop began to lose ground on the charts. In 1996, the band released the singles compilation Around the World: The Journey So Far.