DJ Pooh (born Mark Jordan) began his musical career in the mid-'80s, when he produced LL Cool J's Bigger and Deffer. For the next 10 years, he continued to produce other hip-hop artists, and he also made cameos in films and videos, where he usually accompanied Ice Cube. In 1992, Pooh founded Da Bomb label. Three years later, he became an in-demand producer following his work on tha Dogg Pound's Dogg Food and 2Pac's double-album All Eyez on Me. In 1997, he launched a solo career with Bad Newz Travels Fast, which was released on Atlantic Records.