The origins of English pop group Deuce lay in a work experience placing for singer Kelly O’Keefe (b. c.1977, England) at Massive Management. As an assistant to former Bros and East 17 manager Tom Watkins, she used the opportunity to ask if she could put her own band together. She recruited friend and experienced dancer Lisa Armstrong (b. c.1978, England), ex-actor and lifeguard Craig Young (b. c.1976, Nottingham, Nottinghamshire, England) and Paul Holmes (b. c.1979, Liverpool, Merseyside, England) to complete the line-up. They made their debut in January 1995 with ‘Call It Love’, an instant UK Top 20 hit. Sporting an array of bright costumes and bubblegum pop designed to appeal to a teenage audience, that look was moderated to include bridal stockings and suspenders for July 1995’s ‘On The Bible’ single, which featured several remixes from dance artists such as Pete Lazonby and Franco and Grimm. A year later their appeal appeared to have waned, when ‘No Surrender’ struggled to number 29 on the UK charts.