Although he's not a musician and his name is almost completely unknown outside of a dedicated cult following, Mike Always is a legend in British indie pop circles. As the head of A&R for Cherry Red Records, he almost single-handedly invented the template of childlike yet sardonic irony that's the basis of what became known as twee pop, a concept he took to new and ever more over-the-top ends with his labels Blanco y Negro and (especially) El Records. Although he's slowed down since his mid-'80s heyday, Always keeps his hand in, and in 2001, he unveiled a new creation, Death by Chocolate. Death by Chocolate formed in 2000 when Always introduced musicians and producers Jeremy Butler, John Austin, and Matty Green (formerly guitarist in the noise pop band Boyracer) to a 19-year-old hotel chambermaid named Angela Faye Tillett. The four ...
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