Danny Flores

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b. 11 July 1929, Santa Paula, California, USA, d. 19 September 2006, Huntington Beach, California, USA. Flores’ parents were immigrant Mexican field workers but he took to music, playing saxophone and…
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Artist Biography by

b. 11 July 1929, Santa Paula, California, USA, d. 19 September 2006, Huntington Beach, California, USA. Flores’ parents were immigrant Mexican field workers but he took to music, playing saxophone and composing contemporary Latin music, which he ably blended with nascent rock. He performed under the name Chuck Rio and while moderately successful, it was through his songwriting that he made his a lasting impact, owing mostly to one song. The band was backing hillbilly singer Dave Burgess on a recording date and, so the story goes, after setting down ‘A Train To Nowhere’ they needed something for the b-side. Flores came up with a riff on the piano, the band joined in and Flores sang out the song’s one-word lyric: ‘Tequila’. This was a major hit in 1958, for the Champs. The resulting sales should have made Flores a very wealthy man. Unfortunately, he was a very serious drinker and sold his US rights to the song for much-needed ready cash, thus depriving himself of a substantial lifelong income. Fortunately, he kept non-US rights and the song’s popularity around the world was financially beneficial although sometimes the revenue was hard to collect.