With a sense of humor as big as their bass drops, Swedish duo Dada Life separated themselves from the EDM competition as they rose to fame during the 2010-2011 season. Stockholm-based DJs/producers Olle Corneer and Stefan Engblom came together in 2006, combining pop-leaning electro sounds (the "Life" bit) with absurd slogans -- "Bass don't cry," "Never bring your brain to a rave" -- and an over-the-top attitude that reflected the avant-garde art movement of the 1910s and '20s ("Dada"). Their single "The Great Fashonista Swindle" (2006, Pickadoll) parodied the Sex Pistols with its artwork, "The Great Smorgasbord" (2006, Southern Fried) introduced their love of processed meat, while "Do the Dada" (2007, Alphabet City) introduced their love of being self-referential, but all of them would fill the floor wherever slick electro was welcomed.
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The Rules of Dada 2012 The Rules of Dada
 
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