Jules and Dave Braun formed Deluxe Records in early 1944 in Linden, New Jersey, recording such top acts as the Billy Eckstine and Benny Carter Orchestras and the Four Blues. The label became arguably the first to tap the wealth of talent in New Orleans and in 1947 recorded Paul Gayten (‘True’), Annie Laurie (‘Since I Fell For You’), Roy Brown (‘Good Rockin’ Tonight’), and Dave Bartholomew. The DeLuxe record plant and warehouse was razed by a fire in late 1947 and was sold to King Records. The Brauns, retaining a 49 per cent interest in DeLuxe, went on to incorporate Regal Records in July 1949 with the help of Fred Mendelsohn. Paul Gayten and Annie Laurie (‘I’ll Never Be Free’) continued to be successful Regal artists, along with new stars such as Larry Darnell (‘I’ll Get Along Somehow’, ‘For You, My Love’) and Doc Sausage (‘Rag Mop’), and in 1950 established stars including Alberta Hunter, Cab Calloway, Ernie Fields and Savannah Churchill began recording for the new label. However, the Brauns were again in financial difficulties and their stars left for major labels. Regal and the Brauns’ involvement in the record business ended in 1951, when the company was liquidated.