British DJ/producer, club organization mastermind, and independent dance music label owner Alex Gold started DJing in 1985 when house music had broken out of underground clubs in London and other important cities around the world. Two years later, he began spinning turntables on the Spanish Mediterranean Balearic Island of Ibiza.
In August 1995, Alex Gold founded his own recording company, called Xtravaganza, making its debut with the release of Chicane's "Offshore." However, the label's breakthrough came after signing up with Sony and issuing the chart-topping single "Don't Give Up," featuring Bryan Adams. Xtravaganza was officially launched in the U.S. on March 30, 2001, at New York's Limelight. Global cosmopolitan dance became his trademark in the nightclub field with performances all over the world, including Privilege (previously known as Amnesia), one of the largest clubs in Europe.