Worship leaders Bill and Gloria Gaither are among the most well known names in gospel music. Releasing album after album at a rate that would dwarf the productivity of any secular recording artist, the Gaithers have become a phenomenon. But they do it the old-fashioned way, with tradition-oriented, church-based gospel songs.
Like the pair's other albums, WHAT A TIME employs no funk/R&B updates of gospel music, and utilizes no drum machines or synthesizers. Instead, the Gaithers and their crew play it straight, drawing on the power of the lyrics and the depth of their faith rather than the latest studio gimmickry. Consequently, this album offers not a depersonalized pop music experience, but the feeling that one has wandered into a church where the Gaithers are conducting a service, reaching out to the congregation with their songs.