Brazil's Postal Blue has the similar organ-based pop sound of many bands on the Shelflife Records roster. With that said, they've begun to make a name for themselves, tossing aside the easy comparisons to Brit-pop bands like Belle and Sebastian. The title track instantly impresses, with a mix of horns, organ, and Adriano Ribeiro's lead vocals. This is their debut on Shelflife but not their debut to an American audience, having previously released a self-titled CD on Michigan's Drive-in Records. The pairing of label and band makes perfect sense in this case. The five-song disc shines with an over-the-top optimism, displaying their solid pop sensibilities and simple chords. The songs were recorded at Brazil's Estudio Gaiola and mastered by Shelflife's Jon Chaikin. The fourth track, "What You Were Meant to Be," shines as an opus to an unknown person, complete with handclaps, violin, and unique percussion. The disc closes with the laid-back "A Secret," a song that beautifully highlights Ribeiro's vocals with a sublimely executed instrumental backdrop. Postal Blue added synthesizers on this record, adding to their arsenal. The five songs should add to their appeal as well.
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AllMusic Review by Stephen Cramer