Edwin Starr went from run-of-the-mill second-level act to hitmaker with this 1970 album, without question his finest. Norman Whitfield gave Starr the chance to cut a song that had been intended for The Temptations. They later did a version of "War," but Starr completely vaporized their rendition to the extent that most people today think he wrote it. Starr was now a celebrity and briefly in Motown's top echelon. The fact that everything else on the album is only fair to average didn't even matter in the scope of things.
AllMusic Review by Ron Wynn