Warped Tour darlings Set Your Goals garnered a strong fanbase through non-stop touring, opening shows for the likes of Anti-Flag, Saves the Day, and All Time Low. This Will Be The Death of Us found the San Francisco-based pop-punkers newly signed to the Epitaph label, which resulted in a step up production-wise. With a crisp, clean, snap-tight sound, the band charges though 12 tracks of speedy, energetic, literate hardcore often reminiscent of smart-punks Bad Religion and All. "Like You and Me" is full of honest introspection ("I want to learn from mistakes") while the hard-rocking "Equals" assures fans that the band is just like them ("that voice behind the verses/is still so far from perfect"). Throughout, Set Your Goals' mature, positive attitude meshes well with the music's youthful exuberance, resulting in a straight-edge themed album that is both musically captivating and refreshingly non-preachy.
AllMusic Review by Pemberton Roach