The Look found Shalamar incorporating elements of new wave pop into their stylized dance funk, as demonstrated by such glossy pop-funk as "Dead Giveaway" and "No Limits (The Now Club)." The sound is appealing on such uptempo numbers, but the ballads are slightly weaker, lacking strong, memorable hooks. Similarly, the funk numbers tend to blend together after certain point, but The Look remains an entertaining artifact of its era.
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AllMusic Review by Leo Stanley