The late '60s and early '70s remain a favorite period in the Isley Brothers evolution. Ronald sung hard, and brothers O'Kelly and Rudolph supplied church-inspired backing whoops to his lead. The tunes had catchy titles and creative, rhyming lyrics. This recording is loaded with that rocking, "It's Your Thing" style. "The Blacker the Berry the Sweeter Juice" isn't about fruit but speaks of the desirability of dark-complexioned women. "I Turned You On" has a grinding, churning rhythm; "sock it to me" was a catch phrase at the time and the Isleys included the popular phrase prominently in the song. "Feels Like the World" is a slow morbid statement about one's condition, while "Was It Good to You" is fast, fluid, and asks the universal lover's question. A good period for the trio, Ron sung close to his natural register, which will please those who dislike the softer falsetto voice he fell in love with later.
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AllMusic Review by Andrew Hamilton