After the decline of the shoegazing trend that Creation records was the center of, the label fell upon somewhat hard times -- Buy Our Record Support Our Sickness, released in 1997, could be seen as one of the last great records to come from the label. As for the Teenage Filmstars, a shoegazing reference could be made, but it would be pretty far off -- for this ambitious psychedelic concept album, the group looked to predecessors like Can's Tago Mago, then created an album on which every element (with the exception of drums) is recorded backwards (hence the reversal of the title). The result is far more appealing than one might expect: rather than winding up with an interesting but not-so-listenable conceptual piece, the group manages to create tracks that actually tend to rock, recalling the best and most avant-garde forces in sixties and seventies experimental and progressive rock -- even more amazing, very clear organizations and melodies come through the reversed attack of each guitar and vocal line. Add this to the obvious fun that could be had by reversing portions of the album and listening to them as they were recorded, and the result is a pretty fascinating and appealing release.
AllMusic Review by Nitsuh Abebe