With a voice that calls to mind an early Iggy Pop with all of its bravado, lead singer R. Kelly Clipperton leads his cohorts through an interesting journey of old-time party rock, punk rock, and general rock & roll. "Get the Message" is a great starting point, leaping into more of a rock rhythm in "Black Eye Sugar," with some harmonica added to the sonic mix. There is a sense of a frantic, almost tribal, urgency on the album, much like the Strokes in certain instances. Musically, the group runs a very tight ship, keeping any solos or extended, repetitive choruses on the cutting room floor. Although "Lacklustre" is a bit too wordy for its own good, the band returns to an infectious formula during "Fake It!," with a "big" guitar styling similar to Noel Gallagher. "Everyone's a Critic" consists of identical elements, but relies more on a pop-oriented idea to communicate the message. When the rawness of the performances is temporarily invisible, the production arrangements tend to saturate what energy remains. One disappointment is the title track, which is especially arty and out of place given the other tracks within. As a whole, though, the album has all the traits of fun rock & roll.
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AllMusic Review by Jason MacNeil